STUDENT CATEGORY |
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The Student category is for all tertiary institutions throughout Africa and the Middle East. Entries must be produced from work set by educational institutions – please check website for eligible countries and island states. Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations. |
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STUDENT FILM |
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Including TV & cinema commercials, Online advertising, Online Film, Short Film, Music Videos, Motion Graphic Design, and Film crafts. No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
YA1A |
TV, Cinema commercials & Online Advertising
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Type A & Individual Element |
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Mandatory: • Original Content Video Optional: • Overview Video
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YA1B |
Online Film, Short Film & Music Videos Includes videos created specifically for Internet or mobile communication, short films, and music videos – created as part of coursework |
Type A & Individual Element |
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Mandatory: • Original Content Video Optional: • Overview Video
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YA1C |
Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework |
Type A & Individual Element |
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Mandatory: • Overview Video and/or • Original Content Video |
STUDENT – FILM CRAFTS |
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Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. |
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YA1W |
Film Crafts Includes all film crafts – Direction & Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, and Original Music & Sound Design
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Type B & Individual Element |
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• Crafts must follow the same submission requirements as the corresponding category.
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STUDENT RADIO & AUDIO |
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Includes Radio commercials, Internet & mobile audio commercials, and Branded content. No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles. Non-English entries must be submitted as a video file with English subtitles. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. See “Category Types” in this document for an explanation of the Category Type. |
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YA2A |
Radio Commercials & Branded Content Commercials include: radio commercials for broadcast or internet radio. Branded Content includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.
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Type A & Individual Element |
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Mandatory: • Audio or • Video (non-English)
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STUDENT PRINT & OUT OF HOME |
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Includes Newspaper, Magazine, Tactical use of print, Indoor Posters, Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts. Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. |
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YA3A |
Print Advertising Newspaper includes: all advertising in Newspapers using standard advertising media space; |
Type A & Individual Element |
Newspaper |
Mandatory: • Original Newspaper Optional: • Boards
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Magazine includes: all advertising in Magazines using standard media space; |
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Magazine
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Mandatory: • Original Newspaper Optional: • Boards
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Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc
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Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
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Mandatory: • Original Newspaper Optional: • Boards |
YA3B |
Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.
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Type A & Individual Element |
NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below. |
Mandatory: • Original Newspaper Optional: • Boards |
YA3C |
Out of home Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. |
Type A & Individual Element |
Outdoor Media
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
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In-Store all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays. |
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In-Store
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
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Transit & Air anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). |
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Transit & Air
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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Direct Mail flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.
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Direct Mail:
NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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Ambient
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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STUDENT DESIGN |
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Design has undergone a significant change in 2019, now including all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes. The Design category goes beyond design for brands and can include any design that comes from the region. Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Integrated Campaign. You can also re-enter Type A entries into any of the Design Craft categories. |
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YA4A |
Logos & Identity Programmes |
Type A & Multimedia |
Logos:
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
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Identity Programmes:
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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YA4B |
General Design Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc. |
Type A & Individual Element |
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry |
Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
YA4C
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Architecture, Interior Design & Temporary Structures Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.
NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.
NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade
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Type A & Individual Element |
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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YA4D |
Publication Design Single Element includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category. Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. |
Type A & Individual Element
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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YA4E |
Package Design
Package Design includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging |
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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YA4F |
Furniture Design
Includes all furniture design for retail and commercial purpose. |
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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YA4G |
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design
Includes all design for retail and commercial purpose.
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Type A & Individual Element |
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Mandatory: • JPEGS and/or • Boards and/or • 3D Piece
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STUDENT – PRINT, OUT OF HOME & DESIGN CRAFTS |
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Only creative work applicable to the Print, Out of Home & Design categories can be entered into Print, Outdoor & Design however, it is not a prerequisite that your work is entered into one of these categories.
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
YAWA
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Art Direction |
Type B & Individual Element |
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YAWB
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Writing |
Type B & Individual Element |
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YAWC
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Illustration |
Type B & Individual Element |
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YAWD
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Typography |
Type B & Individual Element |
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YAWE
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Photography |
Type B & Individual Element |
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STUDENT DIGITAL COMMUNICATION |
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Digital Communication is for all computer, online, mobile (phones and tablets), and special digital interfaces. No physical entries allowed for this category. Electronic media only. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. |
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YA5A |
Digital Media Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content. Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. |
Type A & Individual Element
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Mandatory: • JPEGS and/or • Overview Video and/or • Original content
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STUDENT – DIGITAL CRAFTS |
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Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories. No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category. The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry. |
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YA5W |
Digital Crafts User Experience Writing specifically for Digital media; Use of Technology Music and Sound Design |
Type B & Individual Element |
NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged
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STUDENT LIVE COMMUNICATIONS |
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Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online). Includes Live events, Live Activations and Sponsorships No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles. You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
YA6A
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Live Events, Activations, Sponsorship, Ambient Includes all live media. Live Events
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Type A & Multimedia
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Live Events
NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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Live Activations |
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Live Activations NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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Sponsorship |
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NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events.
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
YA8A
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Integrated Campaign |
Type B & Integrated Multimedia
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Mandatory: • JPEGS and/or • Overview Video Optional 1 or more: • Original Content Video • Audio • Newspaper • Magazine • Poster • 3D Piece
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