PR & MEDIA COMMUNICATION |
This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”
Electronic media only. All Non-English work must come with English sub-titles.
LE1 |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
LE1A |
PR & Media Communication Campaign Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet
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Type B
Multimedia
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Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |
LE1B |
Internal Communications Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters.
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Type B
Multimedia |
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Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |