OUT OF HOME CATEGORY |
The Out of Home category includes all aspects of outdoor media from in-store, transit & air media, ambient and direct mail to Out of Home Crafts.
Physical media can be submitted for DIRECT MAIL entries in the OOH Category. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English translations.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
OU1A |
Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. |
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
OU4A |
In-Store
Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays.
|
Type A & Individual Element |
NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category.
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
OU5A |
Transit & Air
Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).
|
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
OU6A |
Direct Mail
Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.
|
Type A & Individual Element |
NOTE: There is also a Direct Mail category in Design. If you would like to submit the actual physical entry and have it judged for its design aesthetic, enter it in the Design category. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video • Physical media entry |
OU7A |
Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media. |
Type A & Individual Element |
|
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
OUT OF HOME CRAFTS |
Only creative work entered into the main Out of Home category can be re-entered into Out of Home Crafts.
NOTE: Entries submitted into the Design or Print categories cannot be entered into Out of Home Crafts, but must be entered into Design or Print Crafts.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry
See “Category Types” in this document for an explanation of the Category Type.
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
OUWA |
Art Direction The craft award goes to the agency art director |
Type B & Individual Element |
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OUWB |
Writing The craft award goes to the writer |
Type B & Individual Element |
|
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OUWC |
Photography The craft award goes to the photographer |
Type B & Individual Element |
|
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OUWD |
Illustration The craft award goes to the illustrator |
Type B & Individual Element |
|
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OUWE |
Typography The craft award goes to the illustrator |
Type B & Individual Element |
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OUWF |
Use of Technology The craft award goes to the technical staging company. Innovation in the use of technology in Out of Home |
Type B & Individual Element |
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