LIVE COMMUNICATIONS |
The Live Category includes Live Events, Live Activations, Sponsorships and Live Crafts. The event may be physical or virtual, but the entries in this category must highlight the audience live experience, not PR coverage, third party experiences or a wholly pre-recorded experience in the case of virtual events.
Electronic media only. All Non-English work must come with English sub-titles
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
LE2 |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
LE2A |
Live Events
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Type A & Multimedia |
NOTE: DO NOT ENTER ACTIVATIONS HERE – Activations should be entered into the Live Activations category. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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LE2B |
Live Activations
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Type A & Multimedia |
NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff only should be entered into the Out of Home category |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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LE2C |
Sponsorship
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Type A & Multimedia |
NOTE: Events created specifically for the brand (e.g. Car Launch) must be entered into Live Events. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video
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LEWA LIVE CRAFTS |
Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories
Electronic media only. Craft entry requirements follow the same specifications as those in the main category
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
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Direction The craft award goes to the director. Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event |
Type B & Multimedia |
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Writing The craft award goes to the writer. For an outstanding and original concept & script |
Type B & Multimedia |
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Art Direction / Stylist The craft award goes to the art director / stylist. For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe |
Type B & Multimedia |
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Original Music & Sound Design The craft award goes to the music composer or sound designer. For the composition of an outstanding, original piece of music or sound effects design, whereby the sound track is unique and greatly enhances the event/activation.
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Type B & Multimedia |
NOTE: only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks. |
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Performance The craft award goes to the actor / artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the event/activation. |
Type B & Multimedia |
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Use of Technology The craft award goes to the technical staging company. Innovation in the use of technology for a live event. Includes lighting, staging, and any other technical elements that add value to the event.
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Type B & Multimedia |
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Video & Motion Graphic Design The craft award goes to the motion graphic designer. Includes all electronic material created for screens at the event. |
Type B & Multimedia
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