DESIGN |
The Design category includes all aspects of design from graphic design, interior, architecture, furniture, lighting, fabric and industrial design to Design Crafts.
Electronic and physical media allowed within this category.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
DE1 BRAND IDENTITY & COLLATERAL DESIGN |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DE1A |
Logos Single Logo or families of logos. All media, including digital and in-motion |
TYPE A & Single Element |
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Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece |
DE1B |
Identity Programmes |
TYPE B & Multimedia |
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Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece
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DE2 GRAPHIC DESIGN
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DE2A |
Posters & Environmental Graphics
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Type A & Individual Element |
Posters Graphics led printed posters. NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry.
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Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video |
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Environmental Graphics Large graphics that enhance a space, including billboards, indoor graphics and murals.
NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry.
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Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video |
DE2B |
General Design Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, etc |
Type A & Individual Element |
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Mandatory: • Boards and/or • 3D Piece • JPEGS and/or Optional: • Overview Video |
DE2C |
Wayfinding & signage
Includes: Signage, wayfinding and information graphics |
Type A & Individual Element |
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Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video |
DE2D |
Package Design
Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging |
Type A & Individual Element |
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Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video |
DE2E |
Creative Use of Paper A category for any innovative use of paper in design |
Type A & Individual Element |
Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video |
DE3 PUBLICATION DESIGN |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DE3A |
Whole Publication Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. |
Type A & Individual Element |
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Mandatory: • 3D Piece and/or • Boards and/or • JPEGS Optional: • Overview Video |
DE4 MOTION & DIGITAL GRAPHIC DESIGN |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DE4A |
Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content |
Type A & Multi-Element |
NOTE: TV content promos or trailers should be entered in the Film category. |
Mandatory: • Overview Video and/or • Original Content Video |
DE4B |
Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics.
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Type B & Individual Element
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Mandatory: • JPEGS and/or • Overview Video
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DE5 ARCHITECTURE, INTERIOR AND PRODUCT DESIGN |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
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DE5A |
Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.
NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade. |
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
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DE5B |
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.
NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade |
Type A & Individual Element |
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Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
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DE5C |
Furniture Design
Includes all furniture design for retail and commercial purpose. |
Type A & Individual Element |
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Mandatory: • 3D piece and/or • JPEGS and/or • Overview Video and/or • Boards
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DE5D |
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design
Includes all design for retail and commercial purpose.
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Type A & Individual Element |
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Mandatory: • 3D piece and/or • JPEGS and/or • Overview Video and/or • Boards
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DE5E |
General Product Design
Includes all other product and industrial design, including lighting, fitting and fixtures, point of sale infrastructure, ATMs, etc. |
Type A & Individual Element |
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Mandatory: • 3D piece and/or • JPEGS and/or • Overview Video and/or • Boards
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DE6 CAMPAIGN |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DE6A |
Design Mixed-Media Campaign |
Type B & Multimedia |
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Mandatory: • 3D Piece and/or • Boards and/or • Poster and/or • JPEGS and/or • Overview Video
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DESIGN CRAFTS |
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Only creative work entered into the main Design categories can be entered into Design Crafts.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry.
See “Category Types” in this document for an explanation of the Category Type.
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DEW |
DESIGN CRAFTS |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
DEWA |
Photography |
Type B & Individual Element |
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DEWB |
Writing for Design |
Type B & Individual Element |
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DEWC |
Illustration |
Type B & Individual Element |
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DEWD |
Typography |
Type B & Individual Element |
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