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2023 Categories DOWNLOAD THE FULL ENTRY GUIDE HERE - including all categories and preparation instructions |
| CATEGORY TYPES |
| SINGLE CATEGORY – TYPE A |
| The exact same creative execution cannot be entered into more than one Single Category. |
| The principle behind this is that the Loeries will only award the same creative idea once. |
| Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry. |
| MULTIPLE CATEGORY – TYPE B |
| Creative work that has been entered into other categories may be re-entered here. |
| Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation. |
| Example 2: A Mobile Media entry can be re-entered into Digital Crafts. |
| ENTRY ELEMENTS OVERVIEW |
| INDIVIDUAL ELEMENT |
| Elements must be submitted individually. |
| Example: 3 x Posters in a campaign cannot be submitted as one entry but must entered as 3 x individual entries. |
| If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. |
| MULTI-MEDIA |
| A minimum of three different media types are required from within the same main category. |
| Example: Design – Logo, Package Design, Design for Digital |
| MULTI-ELEMENT |
| Two or more elements of the same media type can be entered. |
| Example: A Branded Content Video Campaign comprising three episodes in a series. |
| INTEGRATED MULTI-MEDIA |
| Work entered in Type A categories can be re-entered here to form a campaign, with a minimum of three different media types |